I began my career in sales, customer service and management at The Breakers Hotel in Palm Beach. I was not the traditional hire–robotic and stiff, no, I came in with personality and energy. Known as the “missing puzzle piece” to a tight-knit team of talented hospitality professionals, I advanced quickly to supervisor with my work ethic and determination to progress.
Thereafter, I took a chance at pursuing a life-long passion of becoming a professional photographer and business owner. Self-taught with no formal training, I quickly became confident, through practice and second-shooting for the best photographers, to begin commissioning weddings, family portraits, and sporting events. What an experience! It was was the most incredible few years of my life—mixed with highs and lows—that challenged me.
I noticed I advocated more for other people than myself. And decided to hang up my gear as a full-time photographer to work for a neighborhood that I grew to love–Coconut Grove. I provided social media support and planned events to encourage visitors to choose Coconut Grove as a destination to stay, shop, and dine as well as encouraged locals to support the hundreds of businesses that were working so hard to create a vibrant and attractive place to live. With my desire and determination, I helped revitalize a business district and offer amenities to attract more people to visit the area, thus driving revenue for business owners. It was in my time in Coconut Grove, that I found my calling—helping personal brands and brick and mortar businesses follow their passion, pursue their dreams and become a great success. To me, there is nothing sadder in life (outside of not being with the ones you love) than not being able to pursue your passion and dreams.
Then, came Hatchery; a company that manifests everything I want to be apart of; a dream job to the highest power. As an incubator for small batch artisans to provide all the tools and resources to scale their product and gain national exposure, I recruit and manage our community of social influencers, bloggers and affiliates to build brand awareness and drive sales of the Hatchery Tasting Box and the expansive Marketplace. Through social listening and research, in a year’s time, I have had the opportunity to work with the most passionate storytellers, ones that are living out their dreams, thus, inspiring and influencing each to help our markers live our theirs.